ITV has entered advanced negotiations with Australian authorities to extend “I’m A Celebrity…Get Me Out Of Here!” through 2030, departing from traditional three-year agreement cycles. The proposed extension, contingent on Tweed Shire Council approval and potential site expansion in Murwillumbah, New South Wales, would allow the series to reach its 30th season. With consistent ratings leadership since 2002 and recent viewership averaging 9.1 million, the deal represents ITV’s strategic commitment to securing long-term unscripted programming that delivers commercial performance across multiple revenue streams.
Negotiations between ITV and Australian authorities are advancing toward securing “I’m A Celebrity…Get Me Out Of Here!” through 2030, marking a strategic shift toward long-term programming commitments that would extend the reality series five years beyond its current deal expiring around 2025.
The proposed extension represents a departure from ITV’s historical three-year agreement cycles, signaling increased confidence in the show’s enduring commercial viability and audience appeal. Early-stage discussions involve network executives, Tweed Shire Council representatives, and site management officials overseeing the Murwillumbah, New South Wales filming location that has served as the program’s iconic jungle setting.
Securing the extension through 2030 would position the series to reach its landmark 30th season, cementing its status as one of Britain’s longest-running reality television franchises. The show has maintained consistent ratings leadership during its annual winter broadcast window since premiering in 2002, with hosts Ant and Dec providing continuity throughout its entire run. Last year’s series demonstrated the program’s continued dominance by attracting an average audience of 9.1 million viewers and becoming 2024’s most-watched entertainment program. The 2024 edition peaked at 8 million viewers for the first episode, showcasing the show’s strong opening night performance.
Central to the negotiations is obtaining council approval for potential site expansion at the existing production facility, which requires addressing local regulations and community considerations. The five-year planning horizon enables enhanced logistical coordination for set construction, crew arrangements, and technical infrastructure supporting nightly live broadcasts.
Production teams are emphasizing operational efficiency and cost management benefits associated with extended location security, while preserving the jungle branding that has become synonymous with the show’s identity. The longer-term commitment also provides stability for future-proofing against external disruptions, including policy changes and environmental factors.
The show’s format, featuring celebrity contestants maneuvering survival challenges and Bushtucker Trials determined by public voting, continues attracting high-profile participants and maintaining viewer engagement. Extension discussions reflect ITV’s broader strategy of securing unscripted programming that generates consistent audience numbers and advertising revenue.
While all stakeholders express optimism regarding successful conclusion of negotiations, finalization remains pending as of August 2025. The agreement would strengthen ITV’s entertainment programming pipeline and provide opportunities for brand partnerships, merchandising initiatives, and potential spin-off development, demonstrating the network’s commitment to reality-based content that delivers reliable commercial performance across multiple revenue streams.
