ITV Considers Massive £100+ Million Deal to Keep I’m A Celebrity Through 2030

ITV breaks tradition with a £100+ million gamble on I’m A Celebrity through 2030—their biggest reality TV bet ever. Will it pay off?

ITV Considers Massive I’m A Celebrity Deal Extension Through 2030

ITV breaks industry norms with unprecedented 8-year I’m A Celebrity extension to 2030, abandoning standard TV deal cycles. The massive gamble could reshape reality television forever.