Addison Rae Easterling, born October 6, 2000, in Lafayette, Louisiana, is a social media influencer who achieved fame through TikTok dance videos, accumulating over 87 million followers and becoming the platform’s highest earner with $5 million in documented revenue between 2019-2020. She left Louisiana State University in November 2019 to pursue content creation full-time, subsequently founding Hype House, launching cosmetics brand Item Beauty, and expanding into entertainment with Netflix’s “He’s All That.” Her multifaceted career encompasses additional entrepreneurial ventures and business opportunities.
A meteoric rise from Louisiana college student to global social media phenomenon, Addison Rae Easterling has transformed from a dance-loving teenager into one of the most recognizable faces of Generation Z‘s digital entertainment landscape. Born October 6, 2000, in Lafayette, Louisiana, Easterling demonstrated early interests in dance and performing arts before attending Louisiana State University, where she initially pursued traditional higher education alongside her burgeoning content creation aspirations.
Easterling’s trajectory shifted dramatically when she joined TikTok in July 2019, rapidly accumulating over one million followers within months through viral dance videos synchronized to trending music tracks. Her explosive popularity prompted a pivotal decision in November 2019, when she left college to relocate to Los Angeles and pursue social media content creation full-time, a gamble that would prove extraordinarily lucrative.
The strategic move to Los Angeles coincided with her founding membership in Hype House, the influential content creator collective established in December 2019. This collaborative environment amplified her reach, contributing to her eventual status as TikTok’s second most-followed performer with over 87 million followers by 2025. Forbes recognized her remarkable earning potential, declaring her the platform’s highest earner in both 2019-2020 and 2020, with documented earnings reaching $5 million during the initial period.
Professional representation through WME, secured in January 2020, facilitated lucrative sponsorship opportunities and endorsement deals with major retail brands, greatly expanding her revenue streams beyond social media advertising.
Easterling diversified her portfolio through the Spotify-exclusive podcast “Mama Knows Best,” co-created with her mother Sheri and later rebranded as “That Was Fun?,” demonstrating strategic family involvement in her career development. Her close-knit family also includes younger sibling Enzo Lopez and additional brothers who maintain supportive roles in her career endeavors.
Entertainment industry expansion began with her debut single “Obsessed” in March 2021, followed by her co-lead role in Netflix’s “He’s All That,” a remake of the teen comedy classic. Despite receiving negative critical reviews, the film achieved remarkable streaming success, becoming the platform’s most-watched movie during its release week and establishing Easterling’s crossover appeal.
Entrepreneurial ventures include Item Beauty, a cosmetics brand launched in 2021 where she serves as Chief Innovation Officer, developed in collaboration with Madeby Collective. Additional business initiatives encompass her own fragrance line and extensive merchandise operations, contributing substantially to her overall net worth through strategic product promotion across social platforms.
Easterling’s influence extends beyond personal success, serving as a trailblazer who inspired collaborative house concepts and demonstrated viable pathways for social media creators evolving into traditional entertainment industries, fundamentally reshaping brand marketing strategies targeting younger consumer demographics through digital platforms. Her musical evolution culminated with the breakout single Diet Pepsi, which peaked at number 54 on the US Billboard Hot 100 in August 2024, marking her transition from social media star to legitimate recording artist.
